Report: More than 1/3 of U.S. Adults are ‘Always Addressable‘
www.adotas.com8/14/12
For the always addressable customer, active engagement in advanced social media and mobile technology is a matter of fact, not an exception to the rule. “These consumers have internalized technology to such a degree that …
Media Companies Are Betting on Hyperlocal, But Will Brands Follow …
brandmediastrategy.com8/17/12
Addressable TV is beginning to scale. By end of year, we will be able to target by individual household in 22 million homes. And the large national radio groups have become highly effective on-the-ground local marketing …
Mobile Advertising Will More than Triple by 2016
www.iphoneeinstein.com8/14/12
Published on: 14th Aug 2012 ｭMobile advertising is finally hitting its stride, and global mobile advertising revenue will expand by three and a half times its present level by 2016. That’s according to Yankee Group, which finds …
Google announces what we did two years ago and Tech Crunch picks it up
Google Takes Political Online Ads Local, Allows Campaigns To …
techcrunch.com8/3/12
It’s no secret that Google – thanks to its various advertising services – also makes a good amount of money from the various political campaigns that compete in smaller contests, including the 435 races for seats in the House of … This year, thanks to the recent redistricting of many congressional districts, quite a few of these races are very different from just two years ago and many districts now include new media markets that can make reaching voters hard. Today …
Rich Masterson
Great Link
CRMindustry.com Blog: Engaging The Always Addressable Customer
For the always addressable customer, active engagement in advanced social media and mobile technology is a matter of fact, not an exception to the rule. And it’s not just the younger generations displaying this integrated …
Know Your Audience: The Quest for Digitally Addressable Systems …
flowtv.org8/14/12
In the shift from analog to digital television in India, much of the discussion in the media industries and policy circles has focused on whether the new digital addressable system (DAS) will be a revolutionary transformation in …
Addressable Media 